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The straw hat – more than just sun protection
The first rays of spring, a seaside getaway, or an afternoon in the garden: these are all perfect occasions to wear an elegant and airy straw hat. Heir to centuries of tradition, the straw hat doesn't just protect from the sun: it embodies a true manifesto of timeless style.
A timeless accessory through the ages
The straw hat has always survived the ages without ever losing its luster. In 1906, American President Theodore Roosevelt contributed to the fame of the Panama hat, a symbol of refinement and lightness. The boater hat, meanwhile—also called a boater in England and a Florentine in Italy—established itself as a men's fashion icon in the 1920s. In the 1930s and 1950s, its feminine variations with wide brims and flat crowns seduced elegant women.
Today's straw hat
Today, the straw hat is making a triumphant comeback. Fedoras, trilbys, pork pie hats, and even the traditional Bavarian hat: their variations are captivating fashion lovers around the world. In 2018, French designer Jacquemus electrified the catwalks with his spectacular La Bomba , anchoring the straw hat in the world of contemporary luxury.
Each model reflects the unique character of its material: the nature of the straw used defines flexibility, lightness and shine.
The Different Straws: The Art Behind the Hat
Made from dried plant fibers, straw hats combine authenticity and technical sophistication. Whether grasses, palms, or agaves, each plant gives the hat its own unique properties—breathability, durability, and comfort.
The advantages of the straw hat
- Wide border: optimal sun protection for the face and neck.
- Breathable fiber: freshness and lightness, even under intense sun.
- Absolute comfort: a stylish look from morning to night.
- Timeless elegance: an accessory that enhances every outfit.
The most popular straws for hats
- Raffia : tropical palm fiber, soft and strong, ideal for everyday wear.
- Paper straw : innovative material made from natural cellulose, resistant to humidity and perfect for summer looks.
- Paja toquilla (Panama) : from Ecuador, this exceptional straw offers finesse, lightness and unparalleled comfort.
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Hemp : several elegant variations:
Abaca (Manila hemp): soft and durable fiber.
Sinamay: firm texture, very popular for ceremonial hats.
Sisal: silky and refined agave fiber with a natural shine.
Enhance your style with a straw hat
An icon of summer elegance, the straw hat transcends fashion. At the beach, at a country wedding, or on a city stroll, it combines functionality and refinement.
Discover JJ Hat Center's exclusive selection of straw hats: a collection where each model tells a story—between artisanal tradition and contemporary allure.

























