History of Kashmir

Cashmere—this exceptionally soft natural fiber—comes from the fine down of the cashmere goat, native to the highlands of South Asia. Its name originates from the Kashmir region, the historic cradle of rare and precious know-how. These elegant goats, with curved horns and long ears, sport fleeces in shades ranging from the purest white to deep black.

A Heritage of Refinement

For over 3,000 years, cashmere has embodied textile excellence. Once hand-spun in the valleys of Kashmir, it is now cultivated with the same care in Mongolia, China, Iran, and the Pamir highlands. Specialized farms in New Zealand, Australia, and Scotland perpetuate this exceptional tradition.

At the end of winter, the down is delicately harvested during the natural molt. Once collected, the wool is hand-sorted according to its fineness and color—only the finest yarns are used to create exceptional pieces.

Properties

Extremely rare, cashmere is distinguished by its unparalleled softness, airy lightness, and natural thermal properties. A single goat produces only 150 to 200 grams per year—just enough to weave a scarf. It's this rarity, combined with demanding craftsmanship, that makes it one of the most sought-after fibers in the world.

Cashmere fibers measure just 15 to 19 microns in diameter, giving them a second-skin feel. Thanks to the micro-air cavities they contain, they provide remarkable insulation while remaining breathable and lightweight. Whether it's a fine sweater or a wrap-around scarf, each piece provides enveloping warmth without compromising on elegance.

Maintenance Tips

Cashmere loves being delicate. Avoid washing it too often—washing it every three to four uses is usually sufficient. Air your pieces between wears and let them rest before storing. The fabric naturally regenerates, regaining its suppleness and softness.

Contrary to popular belief, the wool or delicate cycle of the washing machine is often gentler than hand washing. Use a special wool detergent, avoid fabric softeners, and keep the water temperature at a maximum of 30°C. Do not turn the garment inside out, and limit the machine to half-full to encourage gentle movements.

Drying and Storage

After washing, blot excess water with a towel, never wring the fabric. Let it dry flat, air dry, or machine dry on a low-heat setting. To preserve its shape, your cashmere pieces should always be stored flat, never hung up.

Conclusion

Cashmere isn't just rare—it's unique. Its silky feel, extreme lightness, and ability to retain heat make it the epitome of refined comfort. Each fiber embodies a way of life, a timeless elegance. Wearing cashmere means embracing a centuries-old tradition, enhanced by modernity—a style gesture as instinctive as it is exceptional.