JJ Hat Center brings over a century of hatmaking tradition to the heart of the French capital. Founded in 1911, New York's oldest hat house is making its debut in Paris. More than a house: an institution. Starting in October 2025, JJ Hat Center will open the doors to its first-ever French boutique—in the heart of the 6th arrondissement , on the legendary Boulevard Saint-Germain.
This opening marks a new chapter in the house's history. Under the slogan "Fresh Look. Same Legacy," JJ Hat Center combines centuries-old heritage, contemporary refinement, and Parisian elegance.
The boutique will unveil a carefully curated selection of hats, caps, and beanies, combining tradition and modernity. Each piece is chosen with a keen eye for aesthetics, quality, and craftsmanship. All enhanced by attentive service and personalized, expert guidance, making each visit a unique experience.
“Our vision is to bring the art of hatmaking to life, while redefining its place in today’s world,” says Jérôme Louis, CEO of JJ Hat Center.
For Louis, "A headpiece is never trivial: it's an attitude, a look, a signature. Each hat tells a story, and it's in Paris that we want to write the next one. Yours."
With this address on Boulevard Saint-Germain, JJ Hat Center doesn't just bring hats to Paris—the brand brings a signature, a heritage. An invitation for those seeking the exceptional, without ever sacrificing authenticity.
